However, it is still a tiny fraction of Amazon’s overall ad revenue. This has more than doubled from $102.5 million in 2017. Twitch brings in $231.8 million in annual advertising revenue. This came amid heavy rumors that Google was also in talks to buy the streaming service. In August 2014, Amazon purchased Twitch for $970 million. Sources: Statista, SullyGnome Twitch by the money On average, 4,408 channels are simultaneously broadcasting chat-based content. In total, streams with this tag attracted more than 2 billion hours of watch time. However, the “Just Chatting” category saw more growth on Twitch than any individual game last year. Twitch ranks 4th (after Youtube, Facebook, Instagram, Twitter) as the most commonly used social media platform among video gamers in the US. Sources: Alexa, Hosting Tribunal, YouTube, DataReportal Twitch as a social media preference among video gamers There are 4.8 billion active internet users around the world. While TikTok grew to 1 billion users in the space of just five years. And it boasts over 2 billion monthly active users. YouTube ranks second only to parent site Google for global web traffic. Nonetheless, Twitch is still unable to claim the top spot in the video-sharing rankings. For context, there are approximately 2 billion websites in total – so Twitch is in the top 0.000002%. In 2021, Twitch is ranked 37th globally for overall internet engagement. Sources: CNBC, The Verge, ARSTechnica, HBS, Business of Apps Ranked 37th: Global internet engagement Most recent figure (2021): 140 million visitors per month
Let’s get right into it: Twitch statistics (Top Picks)